Lively, Google's Second Life

Second Google? The giant is planning to find its space in web-based virtual environments.

Here is a wiki article. You may wish to contribute to improve it.

Unfortunately, expect more fragmentation. They say cats' have seven lives but they (the lives) all belong to them and they (the cats) are the same in all of them. Not so with virtual environments and ourselves. Yet, one day, changing avatars depending on the environment will seem a odd as it would be today to change car depending on the road on which you're driving. One day.